We evaluated existing mobile advertisement systems like Greystripe, BuzzCity, ADmoda, and AdMob. AdMob is well known for its concept that suits advertisers and site owners along with being sold to Google for $750 million. We added their best features to our vision of Adfectious. Building it from scratch, the Redwerk development team designed the system’s overall architecture and an advanced banner processing engine, capable of processing billions of banners, handling targeted and personalized ads, and therefore monetizing mobile traffic.
We researched the best ways to track mobile web surfers by main targeting criteria. Part of the research required developing a dependency table between carriers and their IP addresses, and device manufacturers and software platforms to User-Agent values.
We employed a flexible ACL system that lets administrators log in using the same form as regular users. The Admin UI is very similar to that of the user’s, but has extended elements and rights. For example, dynamic pages for ads and landing pages can be created being instantly displayed the same way they will look on different screen sizes.
At the end of the first development cycle, Redwerk’s QA team performed advanced distributed load testing to make sure the system was capable of handling lots of data and requests. It definitely passed the testing, and then some further enhancements were made after production deployment.