All of Worldnow apps for local news channels show banner ads. These were always an important part of the apps, and it was Redwerk’s task to modernize their implementation and make them even smoother in order to have a solid foundation for future app upgrades. The banner ads were displayed via UIWebView and web snipplets, which meant that the apps needed a browser component to be able to display banners.
We decided to implement an even more efficient advertising solution using Google DFP. DFP (Doubleclick For Publishers) is a SaaS-based advertising software by Google. It is used to display banners anywhere: on websites, in mobile applications, etc. It has a flexible selection of banners: e.g. they can be sorted by tags or by the location of a banner on a page. DFP users can easily configure the list of banners via a web interface.
After the migration to DFP was completed successfully, the next step was to configure the banners view properly. Ads had to be resized and configured for individual apps, and the user’s location info had to be taken into account.
This process required migrating all advertisement data (more than 300 affiliates, around 10,000 advertising campaigns, 100,000 banners) from the old platform to the new system.