The CDP Blitz online directory used by Canadian communication agencies, product marketers and other businesses that are looking to build lists of media contacts by small and medium businesses looking for specific reporters. Customers can use its advanced search features and export data files using the preset filters (by region, by media and by subject matter).
The global business goal is to update its functionality and grow its subscription base, with longer-term view to expanding to new markets. The Redwerk team has successfully contributed to this strategy implementation.
The main challenge was to migrate the old data into the new system. On the one hand, we wanted to structure and optimize the existing database. Our dev team had to rewrite the major database tables and parse the existing data by carefully keeping the existing infrastructure. The current database had a lot of relationships inside that were displayed differently and fed a complex search function on the front end, so our QA process focused on ensuring all the inputs and outputs were handled correctly.
The main modules that we have implemented:
- Data management system;
- Subscriptions management system;
- Stripe payments;
- Contact search by different filters with a custom algorithm;
- MediaMatch API integration;
- Advanced Export functionality;
- Ability to download files with preset filters.