CDP Blitz

Canadian Media Directory

upgraded by Redwerk

Incling
CDP BlitzCanada

CDP Blitz, an online directory of media contacts in Canada.

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Product Development

The company needed to work with a legacy database and bring the online platform into the modern era. Redwerk implemented the renewed solution from the ground up.

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Turning ideas into code, testing them, and releasing the results into the world is our contribution to the happiness of both entrepreneurs with innovative ideas and user communities.

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Challenges

The CDP Blitz online directory used by Canadian communication agencies, product marketers and other businesses that are looking to build lists of media contacts by small and medium businesses looking for specific reporters. Customers can use its advanced search features and export data files using the preset filters (by region, by media and by subject matter).

The global business goal is to update its functionality and grow its subscription base, with longer-term view to expanding to new markets. The Redwerk team has successfully contributed to this strategy implementation.

The main challenge was to migrate the old data into the new system. On the one hand, we wanted to structure and optimize the existing database. Our dev team had to rewrite the major database tables and parse the existing data by carefully keeping the existing infrastructure. The current database had a lot of relationships inside that were displayed differently and fed a complex search function on the front end, so our QA process focused on ensuring all the inputs and outputs were handled correctly.

The main modules that we have implemented:

  • Data management system;
  • Subscriptions management system;
  • Stripe payments;
  • Contact search by different filters with a custom algorithm;
  • MediaMatch API integration;
  • Advanced Export functionality;
  • Ability to download files with preset filters.

Solution

Redwerk was involved in all spheres of this major product update: we created a new improved UX design, extended the existing website functionality, and created the new admin panel for data management. We also integrated the MediaMatch API — a proprietary service that enables advanced media monitoring relevant to the users of CDPBlitz.

As this online solution is provided as a paid subscription, the UX and system performance had to work without a glitch. We worked closely with the customer team to process the feedback received from their users and develop improvements to increase customer satisfaction.

Due to the nature of the product, the value of this database is in its ability to remain updated. The new admin panel was created to automate the data handling made by the company researchers, and to allow real-time updating of the database. Additionally, the admin panel contains the extended management functionality of the existing payment plans, and other monitoring tools.

We’ve also implemented an online payment system using Stripe allowing customers to switch from using a manual invoice and cheque payment system, handling subscription payments and renewals online.

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38,000

media contacts in the database

1984

Club de Presse Blitz was founded

Results

The upgraded website has a new, modern look with improved UX and a significant performance boost. On the backend, the new code is well documented and Swagger is used for API. The database contains a large number of media contacts with up-to-date valid information, flexibility to capture new media types and new ways to contact media outlets.

Users can now navigate the database of over 35 000 contacts, using advanced search options and benefiting from flexible filter settings and effortless online payments. And media representatives across the country, in turn, can be easily reached with news relevant to their outlets.

Visit datablitz.com

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Redwerk team comments
Dmitriy

Dmitriy
Developer

One of the primary tasks for Redwerk team was improving the database search and its performance and complementing it with the new functionality and filtering rules. It was both challenging and interesting to refactor the old desktop solution using web technologies. We prepared and implemented the migration of data from 4D database to PostgreSQL, and refined subscriptions mechanism, making payments so much easier.

Redwerk team comments
Alexander

Alexander
Designer

It was a pleasure to take part in this project. Our UI/UX team has built over 30 mockups that were immediately approved by the client with just a few slightest changes. The mockups we created covered the whole functionality of the online directory and are live on the website.

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