M3 Glass Technologies came to Redwerk with a ready-made website, willing to create a configuration tool to enhance their customers’ online experience. In a physical store, clients can quickly reach a consultant for assistance; however, when they purchase online, the only options left are either to fill out the contact form or to rely on self-service. While the first scenario may be frustrating and time-consuming, the second one can be transformed into a powerful engagement tool. Customers do not mind self-service as long as they can easily get what they need. Configurators are, in a way, virtual shop assistants that collect customers’ preferences and then match them with available items. From car selection to glass design, configuration tools are now widely used in many industries.
M3 Glass Technologies asked us to design an interactive visualization tool so that customers could bring their ideas to life. Apart from providing the options to select a pattern, customize its scale and color, it was important to give the customers’ designs the touch of real life. For that, M3 Glass required us to create 3D models of a glass door and wall so that patterns could be applied on top of them. It was equally important to make the glass design configurator easy to use and get the hang of.
One of the main requirements was to make the design responsive, focusing on a large Mac, latest versions of iOS and Android tablets, and a regular laptop. Of course, we wanted to make the interactive tool mobile-friendly as well.
We also had to make sure that all the patterns look neat in different versions of the following browsers: Chrome, Edge, Safari, and Firefox.